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Sr. Brand Manager - Checkers & Rally's

February 24, 2026

Position Summary The Checkers & Rally’s brands were started 40 years ago from the idea that fast food could be done better. Today, we continue to dare the world to defy the dull by bringing our fast-foodie consumers one-of-a-kind experiences driven by legendary taste, undeniable value and game changing innovation. As a critical brand marketing leader, this position is instrumental in bringing that vision to life. In the strategic role of Senior Brand Manager, Core Menu, reporting directly to the Vice President of Brand Marketing you will be responsible for playing a key role in identifying insights, managing and optimizing our core menu, leading cross-functional teams, designing strategic marketing plans, and launching new products and platforms to drive brand relevance and sales growth. To thrive in this role, you’ll need to be a bright, highly motivated, and ambitious team player—driven to succeed and eager to advance through proven performance. The ideal candidate will be passionate about the consumer, collaborative, strong project management skills, a strong work ethic with a sense of ownership and the ability to thrive in a fast-paced and dynamic environment. Position Accountabilities <ul><li>Manages ongoing menu optimization and improvements from opportunity identification and strategy formulation through product and design development, testing, measurement, and execution.</li><li>Actively develops and executes strategic growth plans for core menu platforms and other assigned brand initiatives.</li><li>Leads insight-driven development of new core products and value propositions.</li><li>Develops and articulates strategic positioning for assigned products, platforms, and initiatives to guide creative development and other marketing execution.</li><li>Independently manages cross-functional projects and timelines to project completion with teams such as R&D, Advertising, Field Marketing, Digital Marketing, Consumer Insights, Operations, Supply Chain,Finance, IT and Agency Partners.</li><li>Acts as a brand steward, having a deep knowledge of the brand positioning and consumer mindsets and applies this consistently across all marketing activities. </li></ul>Employment Standards Education <ul><li>Bachelors Degree in Marketing or a related field, Masters degree preferred. </li></ul>Experience <ul><li>5+ years of marketing experience in retail, restaurant, or consumer packaged goods is required.</li><li>Proven ability to lead projects, challenges, and opportunities from strategy creation to final execution process. Experience working with cross-functional teams that bring new products and promotions to market.</li><li>Expert project management skills. Six Sigma training is a plus.</li><li>Excellent presentation, verbal, and written communication skills with ability to interact and influence at senior levels of the organization.</li><li>Analytical ability to understand how to assess the impact of programs and initiatives.</li><li>Ability to proactively develop creative solutions.</li><li>High energy with a positive, customer-centric attitude.</li><li>High level of personal responsibility and integrity. Must be personally committed to executing at a high standard and bringing a high level of passion to the work. </li></ul>Essential Physical Requirements <ul><li>Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum.</li><li>Ability to Travel for meetings, innovation sessions, photo shoots, etc. </li></ul>Competencies <ul><li>Strategic Agility</li><li>Business Acumen</li><li>Decision Quality</li><li>Drive for Results</li><li>Organizational Agility</li><li>Innovation Management</li><li>Customer Focus </li></ul>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...