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Social Media Manager (Content Creator)
Key Responsibilities:
1. Social Media Management (Primary Focus)
• Develop and execute a content strategy aligned with our brand and business goals
• Plan and maintain a monthly content calendar across all platforms
• Schedule and publish content consistently (target: 4–6 posts per week per platform)
• Monitor analytics and provide weekly/monthly performance reports
• Stay on top of platform algorithm changes, trends, and best practices
• Identify content opportunities and trending formats to increase reach
2. Video Content Creation & Editing
• Create and edit short-form video content: Instagram Reels, TikTok, YouTube Shorts
• Repurpose long-form Pilates content (workshops, lessons) into engaging short clips
• Add captions, text overlays, transitions, music, and effects optimized per platform
• Ensure all video content aligns with our brand aesthetic and tone
• Produce 8–12 short-form videos per week
3. Community Management & Engagement
• Respond to comments, DMs, and messages across all platforms in a timely manner
• Engage with followers, potential students, and the Pilates community
• Build and nurture our online community of current students and alumni
• Flag potential leads or sales inquiries to the sales team
4. Graphic Design
• Design social media graphics: posts, stories, carousels, and promotional materials
• Create branded templates for consistent visual identity
• Design assets for campaigns, launches, and special promotions
Qualifications:
• Minimum 6 months of hands-on experience managing social media accounts for a brand or
business
• Proven track record of growing audience and engagement on Instagram and/or TikTok
• Strong video editing skills for short-form content (Reels, TikTok, Shorts)
• Graphic design ability for social media assets
• Understanding of social media algorithms, trends, and best practices
• Excellent English communication skills (written and visual)
• Creative mindset with strong attention to detail
• Reliable internet connection and own equipment (laptop/desktop)
• Ability to work independently and manage time effectively