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Social Media Community Engagement Specialist

February 19, 2026

HOW YOU WILL IMPACT OUR MISSIONThe Social Media Community Engagement Specialist is a dynamic relationship-builder and social media professional responsible for cultivating and nurturing the brand's digital community ecosystem, focusing on transforming audience interactions into meaningful connections through comprehensive growth approaches, proactive communication, and deep community sentiment analysis. Reports to the Director of Social Media.WHAT YOU WILL DOInfluencer & Celebrity Management: Develops and manages organic and paid social media influencer partnerships, including identifying and vetting strategic partners, creating protocols for visits and trade agreements, maintaining relationships, and tracking performance to ensure long-term engagement success.Proactive & Reactive Community Management: Oversees social media community engagement by monitoring platforms, analyzing sentiment, addressing guest & user concerns, leading strategy for online forums, collecting UGC, and facilitating crisis communications. Keeps a pulse on the competitive landscape and pop culture in real-time to develop strategic, timely social media communications that align with brand objectives, create opportunities for discovery, and capture audience attention.Trend-Spotting & Sentiment Adaptation: Creates community-driven and engagement-focused social media content, ensuring alignment with audience sentiment, trends, and overall wildlife conservation mission.Campaign Integration: Collaborates and coordinates with internal teams, agencies, and external partners to orchestrate cohesive social media content for executive leadership platforms, key events, strategic brand collaborations, etc, strengthening community connections and reaching new audiences.Reporting & Insights: Utilizes analytical software and tools to measure, manage and report on social media community engagement metrics and success, including sentiment shifts, influencer ROI, trends, and audience growth, to inform future strategies.Filming & On-Site Production: Provides on-site social media support and visual content creation support during filming and events, collaborating with production teams.Strategic Synergy: Collaborates closely with the full social media team to align on stories, integrate audience insights into the overall content strategy, and determine what constitutes success. Assists in creating an overall strategy for San Diego Zoo Wildlife Alliance’s use of social media.Other Duties as Assigned: Adapts to evolving social media needs, exploring new tools and platforms to enhance community engagement. May include, but not limited to: facilitating cross-departmental social media training, drafting social media policies, speaking at industry conferences, paid social support, competitive analysis projects, social SEO optimization, etc. Allocations may shift based on organizational needs.WHAT WE ARE LOOKING FORExcels at building authentic relationships with influencers and community members to cultivate brand advocacy. Solution-oriented, pop culture savvy, and skilled at turning everyday interactions into meaningful partnerships that advance our mission. Resourceful and self-motivated, with the energy to inspire and expand a vibrant community. Background in or passion for wildlife conservation; professional agency experience a plus.JOB EXPERIENCEMinimum of 3+ years experience working professionally in social media requiredIntermediate photography and videography skills preferredEDUCATION AND CERTIFICATIONSBachelor's Degree in English, Journalism, Humanities, Social Sciences, Public Relations, Communications, History, or a related field or equivalent specialized training requiredCA Driver's License Upon HireSKILLS AND KNOWLEDGEStrong working knowledge of social media channels, trends, tools, strategies, and tactics. Professional writing ability. Able to communicate effectively with a high level of tact and diplomacy. Knowledge of copyediting and photography and videography for social media. Able to operate moderately complex computer software programs. Able to operate Adobe Creative Suite. Strong working knowledge of content creation and marketing/brand best practices. Strong working knowledge of social media influencer/creator management. SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBERFree admission to the San Diego Zoo and the San Diego Zoo Safari Park Family Passes Complimentary Tickets Local and In-House Discounts Employee Assistance Program Wellness ProgramIMPORTANT DETAILS Location: San Diego, CA Position Type: Salaried Full-Time Exempt Position Salary Rate: $77,225.60Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...