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Senior Director Product Strategy, X-ray Imaging US and Canada

March 7, 2026

Job Description Summary The Senior Director of Product Strategy supports the identification and development of the product offerings for the regional business. Owns/influences commercial business operating guidelines and has influence over strategy. Guided by functional policy. High levels of Commercial judgment are required to achieve outcomes required. Job Description Role Summary/Purpose This role is responsible for planning, coordinating, and leading all Product Management elements of the X-ray portfolio for the US and Canada to grow orders, revenue and maximize profitability. This role will actively mine voice of customer and market insights to formulate and operationalize product strategy, tailor product configurations and pricing for customer segment value, identifying growth opportunities, guide product roadmaps with the global x-ray business, and partner with services product management on comprehensive equipment + services solutions. Essential Responsibilities Growth, Strategy, and Product Execution • Lead end-to-end Product Management for the X-ray portfolio in the US & Canada—planning, designing, developing/testing, commercializing, operationalizing, and continuously evolving solutions. • Drive strategy and analytics in partnership with the Imaging VP for X-ray to grow revenue, optimize margin, and expand market share. • Employ market research, industry trends, voice of customer, market share, win/loss analysis, competitive intelligence, and price realization to develop product strategy and influence roadmap decisions. • Own strategic relationships with internal and external stakeholders—key opinion leaders (KOLs), US/Canada Imaging leadership, global X-ray business partners, Services, Marketing, Enterprise Operations, and Healthcare Financial Services (HFS). • Catch and commercialize new product introductions (NPIs) from global engineering, including configurations, quote descriptions, and pricing in coordination with Lead Business Integrators; lead NPI evaluation contracting and pilot/ME site management for rollout or product pivots. • Develop tailored product configurations and pricing models to deliver segment-specific value; create and manage catalogs (long/medium/short descriptions), CPQ setup, NPI change orders, backlog conversions, and manage flex trials and technology obsolescence agreements. • Work horizontally with Imaging, Services, and HFS to design, evaluate, and launch region-specific commercial offerings (e.g., subscription models) and partner with Services Product Management on comprehensive equipment + services solutions. • Partner with Marketing to refine value propositions and with Learning & Development to build sales enablement training programs. • Ensure compliance with NCA processes, quality systems, and regulatory requirements. • Lead strategy, process, and communications for FMIs, Field Upgrades, and equipment End-of-Life actions. • Support headquarters and virtual customer visits; present portfolio and roadmap in partnership with global modality teams. • Work closely with the X-ray GM and Marketing Directors to develop and execute show site programs and KOL strategies. • Identify growth opportunities and influence global and regional product roadmaps for the X-ray business. • Build and potentially lead a growing team spanning marketing, training, and additional product management resources. Qualifications/Requirements: • Bachelor’s degree in Marketing, Business Administration, or a related field, with 10+ years of experience in product management, marketing, sales, or a related discipline, including at least five years of experience selling or marketing X-ray equipment. • Demonstrated leadership skills with the ability to lead teams and shape growth vision and marketing strategy. • Strong team orientation with the ability to motivate and collaborate effectively across diverse, cross-functional teams. • Excellent oral and written communication skills, combined with strong analytical and process management capabilities. • Must be able to travel 40% and willing to work flexible hours to meet the needs of customers and sales teams. Desired Characteristics • MBA or master’s degree in Marketing, Business Administration, or a related field, with 12+ years of experience in marketing, product marketing, or a related discipline. • Proven experience leading and developing high-performing teams, combined with deep expertise in market and customer insights, product commercialization, and branding. • Strong healthcare industry knowledge and product acumen. • Demonstrated ability to drive innovation by developing new ideas through collaboration and executing creative solutions. • Exceptional influencing skills with the ability to motivate individuals and exert organizational impact. #LI-KC1 We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $176,000.00-$264,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. Additional Information GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees. Relocation Assistance Provided: No Application Deadline: January 30, 2026 Apply tot his job

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...