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Retail Customer Service

February 14, 2026

Overview

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We owe our success to our unique story and dedicated colleagues, and the next chapter involves you...

Responsibilities

Here is where you come in…

Working in our retail teams, you’ll enhance Betfred customers’ experiences every single day. From our gaming machines to our sports offering, you will need to be on the ball when it comes to our products and services. In doing so, you will help create a welcoming environment where our customers’ experiences are always enjoyable and responsible.

No two days are the same, but your main responsibilities will include:

Processing customers’ bets in a timely and attentive manner.
Attending to all customer queries quickly and knowledgeably.
Engaging customers with expert knowledge of our products and promotions
Supporting key promotional events throughout the sporting calendar.
Maintaining a well-presented environment which customers love to be a part of.
Being a team player – collaboration is key to improving the customer experience.
Handling cash transactions with the upmost care and accuracy.
Following our Think 25 policy and adhering to our age verification processes.

We are here to help you realise your individual goals. To kick off your Betfred journey, we will provide you with a structured training programme, all aimed at helping you settle into your new role as quickly as possible. By the end of the programme, you will be ready to open and close the Betfred shop and be all set for life in your role as Assistant Sales Manager.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

Skills & Experience

What you’ll need to succeed

Be 18+ and have the right to work in the UK.
Must be able to work evenings, weekends, and public holidays.
Outstanding customer service skills and the ability to engage all customers.
A passion for sports, betting and gaming is beneficial but not essential.
An eagerness to learn, develop and flourish within the Betfred family.

Benefits

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of. We offer full or part time opportunities so you can find a role that suits you.

Be rewarded

Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
Monthly pension contributions: helping you prepare for your future.
Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

A long-service recognition programme and life milestone rewards.
A recognition scheme to earn and convert points to spend with over 700 retailers.
A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

Please note that the hourly rate includes a supplement to reflect London Weighting. London Weighting is continuously reviewed and subject to change or removal dependent on base shop location. London Weighting applies to contracted hours only.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now…

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...