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Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement

February 27, 2026

The Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieve strong product-market fit. As an advocate for the customer, Product Marketing Managers orchestrate important GTM decisions across the organization to drive the Ads business forward. This role is part of the Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio.

Full-Funnel Measurement is Amazon Ads' comprehensive approach to helping advertisers understand and improve their advertising results across the entire customer journey-from awareness to loyalty. This initiative addresses the challenge that 77% of marketers face when trying to measure cross-channel performance effectively. Full Funnel Measurement provides advertisers with cross-channel insights and measurement capabilities that enable better, data-driven decisions to improve both short-term and long-term business results.

Key job responsibilities

* Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases

* Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements

* Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level

* Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market

* Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides

* Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge

* Establish Amazon Ads as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications

* Mentor and develop other marketing professionals while making strategic trade-offs between business opportunity, resources, and sustainability

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CA, Culver City - 170,000.00 - 230,000.00 USD annually

USA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually

USA, NY, New York - 187,000.00 - 252,900.00 USD annually

USA, WA, Seattle - 170,000.00 - 230,000.00 USD annually

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...