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Lifecycle Marketing Lead
Join the future of news
We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our TeamThe Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.
Why This Role Matters
The Washington Post is seeking an Engagement Marketing Lead who will deepen customer engagement, strengthen adoption of our growing portfolio of subscription products, and increase customer lifetime value. This role shapes the end-to-end subscriber experience by designing omnichannel personalized programs and campaigns that help customers discover and use the full breadth of Post offerings.
Reporting to the Manager of Subscriber Engagement, you will promote content, product capabilities, and subscription benefits that create sustained value for customers across platforms. You will lead engagement strategy and execution across owned channels while partnering closely with Product, Engineering, Analytics, and Brand to drive meaningful improvements in customer activation and ongoing usage.
This role is based in our Washington, D.C., office.
What Motivates YouYou support The Post’s mission to deliver world-class journalism while expanding global reach and influence
You drive data-informed marketing strategies that improve activation, usage, and long-term retention
You thrive in collaborative environments that value initiative, clarity, and continuous improvement
You enjoy leading fast-paced, cross-platform programs that enhance the customer experience and fuel business growth
Develop and execute lifecycle strategies that increase retention by strengthening engagement across app, site, newsletters, and subscription benefits
Shape approaches that serve multiple customer audiences across Subscriptions and Flexible Access
Promote adoption of product features, capabilities, and upsell/cross-sell opportunities that support long-term subscriber value
Design and manage integrated engagement campaigns across email, onsite surfaces, in-app messages, and push notifications
Build subscriber journeys across onboarding, education, loyalty, and renewal
Maintain playbooks for onboarding, benefits education, product adoption, and re-engagement to support scalable execution
Partner with Brand, Product, Engineering, and News to deliver initiatives aligned with business goals and the customer experience
Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs
Translate customer behavior into insights that guide strategy and experimentation
Use A/B and multivariate testing to refine segmentation, messaging, channel sequencing, and timing
Identify friction points in the subscriber experience and collaborate across teams to improve activation, engagement, and retention
Partner with Analytics and Data Engineering to refine data inputs, audience definitions, and targeting models
Develop clear creative and technical briefs that guide asset production
Lead QA and auditing to uphold accuracy and consistency across all touchpoints
Document processes and improve operational workflows to support scalable, repeatable delivery
Use customer signals and feedback—partnering with Customer Care and Support—to inform proactive engagement strategies and feature improvements
6–8 years of experience in digital, growth, or subscription marketing with expertise in customer engagement, activation, or habit formation
Hands-on experience with MarTech platforms (e.g., Iterable) and familiarity with customer data systems and e-commerce platforms
Proficiency with analytics tools such as Tableau, Looker, and Google Analytics
Ability to evaluate performance, interpret testing outcomes, and guide decisions with data
Strong communication and project management skills with experience influencing cross-functional partners
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave
Nine paid holidays and two personal days
20 weeks paid parental leave for any new parent
Robust mental health resources
Backup care and caregiver concierge services
Gender affirming services
Pet insurance
Free Post digital subscription
Leadership and career development programs
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The salary range for this position is:
$85,100 - $127,700 AnnualThe actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
Your story awaits. Apply today!
Learn more about The Post at careers.washingtonpost.com.
