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[Hiring] MarTech & Personalization Lead @Smith

February 23, 2026

MarTech & Personalization Lead

The MarTech & Personalization Lead will play a critical role in driving the strategy and delivery

of Smith’s marketing technology solutions. This role sits at the intersection of technology, data,

marketing automation, and client strategy. The ideal candidate is both a strong operator and

strategic thinker who can shape forward-thinking personalization roadmaps while overseeing

the implementation of key MarTech platforms.

This role will ensure the successful design, delivery, and optimization of MarTech solutions

while also contributing to Smith’s broader go-to-market strategy. A strong partnership with

strategy, sales, and cross-functional leaders will be essential to define offerings, mature

capabilities, and enable effective, data-driven customer engagement across the full customer

lifecycle.

What You’ll Do

•
Oversee the implementation of key platforms including marketing automation,

customer data platforms (CDP), loyalty and personalization technologies.

•
Consult and guide clients on strategy, architecture, and implementation approaches

for marketing technologies.

•
Contribute to the sales & solutioning process supporting the sales and account

teams by defining solution strategy, approach, estimates and pricing.

•
Provide subject-matter expertise in evaluating MarTech tools, platforms, and

solution options aligned to client goals.

•
Execute successful implementation, rollout, and ongoing support of MarTech

solutions for clients.

•
Lead and advise on customer lifecycle marketing strategy, including segmentation,

personalization journeys, and orchestrated campaigns.

•
Identify data requirements and KPIs essential to delivering measurable client project

success.

•
Partner with leadership to shape capability development, offering strategy, and

opportunities for revenue growth.

•
Contribute to case studies and client references showcasing effective MarTech and

personalization implementations.

•
Monitor industry trends to ensure Smith remains ahead of emerging tools,

technologies, and best practices.

•
Define and evolve customer lifecycle marketing frameworks that drive retention,

expansion, and long-term customer value across key client accounts.
What We Look For

•
Demonstrated experience leading MarTech implementations across automation,

CDP, loyalty and personalization platforms.

•
Strong understanding of data strategy, customer segmentation, and measurement

frameworks.

•
Proven ability to translate complex concepts into actionable strategies for both

technical and non-technical audiences.

•
Experience building and scaling a MarTech or personalization capability within an

agency or consulting environment.

•
Excellent client communication skills, with the ability to influence at senior levels.

What Grabs Our Attention

•
Hands-on expertise with leading platforms such as SAP Emarsys, Kalyvio, Hubspot,

Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable, or similar.

•
A track record of delivering measurable improvements in customer engagement,

retention, or revenue through personalization.

•
Experience creating compelling, industry-leading case studies or thought leadership

in the MarTech space.

•
Ability to identify and cultivate strategic partnerships that enhance Smith’s MarTech

capabilities.

•
A passion for innovation and continuous improvement in marketing technology.

Smith | Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential

into performance. With over 20 years of commerce experience at our core, we bring deep

expertise, coupled with an unparalleled passion for results, to every engagement. By working

hand-in-hand with our clients and key partnerships with technology platforms including SAP

Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences

that help brands and businesses do more than simply improve. We help them thrive. By

combining our strategic, creative, analytical, and technical capabilities, we consistently enhance

customer experiences, accelerate sales, and optimize operations, enabling over 500,000

transactions every day and driving over $38 billion in annual revenue for our clients. Our unique

ownership structure is based on a philanthropic foundation which allows us to focus on client

outcomes before quarterly earnings reports and empowers us to make decisions focused on

helping our clients with our profits enabling socially beneficial programs. Smith has offices in

Dayton, OH; Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce
distributed throughout the United States and Canada. We are the perform

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...