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Head of Marketing & Digital

February 20, 2026

Job Title: Head of Marketing & Digital – Malmaison & Hotel du Vin
Salary: Competitive Salary & Benefits
Location: Flexible on location – Travel required nationally and to the head office in London

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We are looking for a strategically strong and creatively driven Head of Marketing & Digital to lead the end-to-end marketing, brand and digital demand generation agenda across Malmaison and Hotel du Vin.

This role is responsible for shaping and delivering the group’s marketing, brand and digital strategy, with a clear focus on driving brand strength, customer acquisition, guest engagement and loyalty participation across both brands.

You will lead brand, digital platforms, CRM, PR, social, content and creative campaign delivery, working closely with the Commercial, Revenue, Operations, Finance and Sales teams to translate trading priorities into effective marketing plans. This is a senior leadership role that combines strategic direction with hands-on oversight in a complex, multi-site hospitality environment.

What you'll be doing as Head of Marketing & Digital:

Own and deliver the end‑to‑end Marketing & Digital strategy across both brands, aligned to business priorities and customer growth objectives
Drive commercial performance through marketing activity that increases demand, customer acquisition, loyalty and brand awareness
Lead brand positioning, tone of voice and brand guardianship across all guest touchpoints, online and offline
Plan and deliver national and local campaigns across rooms, F&B, meetings & events and key seasonal trading moments
Own all digital platforms including websites, booking funnel experience, SEO, CRM, performance media and marketing analytics
Optimise the end‑to‑end customer journey from discovery through booking and post‑stay engagement to maximise conversion and retention
Lead CRM strategy including data capture, segmentation, personalisation, lifecycle communications and email marketing
Own PR, press office, influencer activity, social media strategy (paid and organic) and reputation management across both brands
Lead, develop and structure the Marketing & Digital team, building capability across central and property teams
Manage agency partners and the Marketing & Digital budget, ensuring strong governance, ROI and alignment with wider commercial, revenue and operational teams

What we’re looking for:

Significant senior leadership experience in Marketing and Digital within hospitality, leisure, travel, retail or lifestyle brands
Proven track record of delivering brand growth, customer acquisition and engagement through integrated marketing and digital strategies
Strong understanding of brand development, websites, performance media, social media, SEO, analytics, CRM and customer journeys
Experience leading complex, multi-channel marketing teams in matrix organisations
Commercially aware with confidence working closely with Commercial, Revenue and Finance teams
Experience leading transformation, change and capability uplift in evolving environments
Comfortable balancing strategic leadership with hands-on operational oversight where required
Strong stakeholder management skills, with the credibility to influence at senior leadership level
Clear, confident communicator with strong judgement and decision-making ability

#LI-CS1

In addition to competitive rates of pay we offer:

Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
Discounted Friends and Family Room Rate with 50% off best available rate.
35% off your bill when you dine in our Brasseries and Bistros.
Fully funded Apprenticeship programmes that support you in developing your career.
High Street Discounts on a range of high street shops, experiences, holidays and much much more.
Cycle to work scheme – save up to 40% on a wide range of bikes.
Referral schemes that pay up to £1,500 (just for getting your mates jobs!)
We also offer complimentary stays on your 1st, 3rd and 5th anniversary with Dinner, Bed & Breakfast.
Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.

Plus on completing your probationary period you will be provided with:

Private Medical Healthcare.
Bonus Plan based on clear and transparent KPIs.
Critical Illness cover.
Life Assurance.

Our Sustainability Goals:

100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone I the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on project year round.
We have moved to a chemical free cleaning system in our bedrooms and public areas and an enzyme based eco-friendly system for our kitchens.
Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.

Interested?? Click Apply Now

Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

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Common Interview Questions And Answers

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