Experienced SEO Specialist with Expertise in AI Search Optimisation (ChatGPT, Perplexity, etc.)

We’re looking for a results-driven SEO Specialist to improve our website’s search visibility and traffic across both traditional search engines (Google, Bing) and emerging AI-powered platforms (ChatGPT, Perplexity, Claude, etc.).

Our primary goals are to:

Increase organic traffic and keyword rankings

Optimise content for AI search engines

Enhance domain authority and topical relevance

Build a long-term SEO strategy aligned with the latest trends

Responsibilities:

Conduct comprehensive SEO audits and keyword research

Optimise on-page elements: meta tags, headings, content structure, internal linking

Build a strong backlink profile through ethical link-building strategies

Monitor performance with tools like Google Search Console, GA4, SEMrush/Ahrefs

Stay up to date with algorithm changes and implement best practices

Optimise site content and metadata for AI search engines like ChatGPT, Perplexity, etc.

Suggest improvements to content structure and format to improve AI discoverability

Work closely with content and web teams to implement recommendations

Requirements:

Proven experience as an SEO Specialist (Upwork reviews and case studies preferred)

Strong understanding of technical, on-page, and off-page SEO

Familiarity with schema markup and structured data

Experience optimising content for AI search (e.g., ChatGPT responses, RAG systems, Perplexity results)

Knowledge of E-E-A-T principles and how to apply them

Solid understanding of how AI engines select and present website content

Excellent written and verbal communication

Ability to report results clearly and suggest data-driven actions

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...