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Email Marketing and Website Specialist
Description
Join Animal Humane Society as an Email Marketing & Website Specialist and help advance our mission through strategic digital communication! In this pivotal role, you will lead the development and execution of email marketing campaigns and help manage the organization’s website to ensure a compelling, accessible, and user-friendly experience. If you bring a strong foundation in HTML, email best practices, and audience engagement—and are passionate about using technology to support animal welfare—this is an opportunity to make a meaningful impact while growing your career in a purpose-driven environment.
Salary: $55,000-60,000 annually
Schedule/Location:
- Full Time; Monday-Friday
- Location: This is a hybrid position, with based out of our Golden Valley location. Subject to change as business needs dictate. Must live in or have easy access to the Minneapolis/St. Paul area.
Application Requirements: Applicants are encouraged to submit a portfolio or samples of relevant work that demonstrate their experience in email marketing, web development, and/or digital storytelling.
Job Summary: The Email Marketing & Website Specialist is responsible for producing email marketing campaigns and maintaining Animal Humane Society’s website and its content.
Essential Functions
Email Marketing:
- Utilize HTML skills to build emails, deploy campaigns, and track performance to effectively communicate with target audiences to achieve strategic objectives.
- Proactively identify and document compelling storytelling opportunities.
- Optimize campaigns for various devices and platforms.
- Analyze audience behaviors and preferences, and tailor content to deliver a personalized experience that resonates with the audience and drives engagement.
- Ensure compliance with spam regulations and accessibility requirements.
- Leverage email trends and best practices to grow and maintain audience lists and engagement.
Website Development and Design:
- Work closely with stakeholders to understand needs and translate the needs into a functional and engaging web presence utilizing a variety of skills including web development, content management, and SEO optimization.
- Ensure web content is up-to-date, visually appealing, structurally sound, accessible, user-friendly, and aligned with AHS’s brand identity and objectives.
- Partner with internal marketing teams to align the website with the organization’s strategy and ensure the website serves its purpose as a dynamic marketing tool.
- Partner with Content Marketing Strategist to perform regular website audits, implement updates, troubleshoot issues, and ensure compliance with web standards and accessibility guidelines.
- Utilize website analytics to inform future work and report website performance to stakeholders as needed.
Communication:
- Communicate in a positive and professional manner with customers, other employees, and volunteers.
Technology:
- Utilize Drupal for website management and Virtuous for deploying emails and tracking performance.
Other duties as assigned.
Additional Information:
Schedule and Attendance:
- Regular, predictable attendance, punctuality, and availability to work during operational hours.
- Attend and participate in regular team meetings, all staff meetings, and one-on-one meetings with direct leader.
- May be required to work at a different site based on department needs.
- May be required to attend occasional off-site meetings and events.
Work Environment:
- Primarily office/desk based.
- Adjacent animal shelter areas may be humid, noisy, or odorous.
Requirements
Experience:
- 3+ years of experience developing and executing successful email marketing or fundraising campaigns required.
- Experience building email and web content using HTML, CSS, and SEO required.
- Experience with Adobe Creative Suite preferred.
- Experience with Drupal, Virtuous and Blackbaud Luminate preferred.
Skills:
- Excellent communication skills both written and verbal.
- Strong technical and creative skills.
- Strong administrative, organizational, and attention to detail skills.
- Strong multi-tasking and time-management skills.
- Proficient with computers, specifically a working knowledge of Microsoft products.
Physical Demands:
- Prolonged sitting at a desk.
- Must be able to lift and carry up to 10 lbs.
Emotional Demands:
- Must be comfortable with the emotional aspect of work in an animal shelter environment, including the use of humane euthanasia.
Transportation:
- Reliable transportation required.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this role. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits
About AHS
Every year, Animal Humane Society provides direct care and services to help thousands of animals in need across Minnesota.
As one of the nation's leading animal welfare organizations, AHS is transforming the way shelters care for animals and engage their communities. From innovative medical and behavior programs to investments in outreach and advocacy, we’re advancing animal welfare and creating a more humane world for animals everywhere.
Why Work Here
- Make a difference in the lives of animals and people
- Join a team of coworkers who love animals as much as you do
- Work-life balance
- Unique animal adoption benefits and discounts on veterinary care and pet supplies
- Health insurance coverage for full time staff includes the following: medical, dental, vision, health savings account, flexible spending account for health care expenses and dependent care, voluntary accident insurance; critical illness insurance; hospital indemnity insurance; employee- paid supplemental life; employee-paid accidental death & dismemberment; and long term disability insurance.
- Employer-paid benefits for full time staff includes the following: basic life insurance, basic accidental death and dismemberment insurance, short-term disability.
- Support for student loans: we are a Public Service Loan Forgiveness qualified employer
- Mental Health and Counseling Support: all employees have access to our Employee Assistance Program with 3 free counseling sessions per year
- 401(k) with company match
- Nine paid holidays for full-time staff
- Paid floating holidays for part-time and full-time staff (up to 4 days per year based on start date)
- Paid Time Off for part time and full time staff (amount is based on hours worked and FTE status)
- Paid parent leave for full-time staff
Our Organizational Commitment to Diversity, Equity and Inclusion:
As an organization dedicated to making the world a more humane and compassionate place for animals, we know that people are at the heart of all that we do. Animal Humane Society’s commitment to diversity, equity, and inclusivity is essential to our mission and shapes our culture, our work, and the services we provide.
At AHS we embrace and honor the inherent dignity and diverse experiences of our team members, volunteers, board members, partners, clients, and visitors, regardless of race, ethnicity, religion, gender identity, sexual orientation, age, ability, or income. Working together to instill equity and inclusivity within our organization will allow us to better serve the people and animals of Minnesota, and ultimately have a positive impact on animals in our care.
