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Director Trade Marketing and Experience Design

February 16, 2026

About the position

Are you ready for a world of possibilities? You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you'll craft unforgettable experiences that drive the collective success of our 26 Maisons - each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life's most memorable milestones, while always experienced through measured, responsible tasting. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you'll flourish.

Responsibilities

Lead a Portfolio Wide Trade Marketing Team with a front-line mentality and relentless focus on our consumers and customers.
Consolidate and Create a NEW WoW and Model of Trade Marketing with internal TMMs and Agency Partners.
Work closely with Brand teams to translate brand strategy and platform into commercial brand standards & tactical guidelines.
Create core brand commercial program ideas, producing materials that include consumer insights, distribution strategy, visibility programs/assets, merchandising guidelines, event/activation inspiration.
Create and update reference sheets for MH teams and distributors describing heritage, craftsmanship, portfolio, and Perfect Serve for brands and products in portfolio.
Engage and oversee 3rd party agencies as needed to support with the ideation and creation of materials & non-premise events.
Overhaul POSM approach and investment and create strategic recommendations for A&P optimization.
Define all Annual Planning Milestones and lead stakeholders through Deliverables.
Act as Subject Matter Expert, understanding internal processes of Brand, Procurement, Operations, and Internal Control.
Manage Warehousing Relationship and Budget with Third Party Agency.
Oversee internal resources platform, MHUSA Trade Portal, and provide annual reporting on performance of assets.
Collaborate closely with Brand team on program development and translate strategies into commercial guidelines.
Serve as internal Commercial Marketing Communications Lead for announcements, internal recaps and team coordination.
Lead a team of Trade Marketing Managers across the portfolio and create and sharpen the Departmental Identity of Commercial Marketing.

Requirements

Proven experience in trade marketing and experience design.
Strong leadership skills with the ability to manage and develop a team.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Strong analytical skills and experience with consumer insights.
Experience in managing budgets and optimizing marketing investments.

Nice-to-haves

Experience in the luxury goods or beverage industry.
Familiarity with digital marketing and e-commerce strategies.
Knowledge of brand management and commercial strategy.

Benefits

Opportunities for career development and professional growth.
Diverse, equitable, and inclusive working environment.
Unique journeys throughout the global ecosystem.

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Common Interview Questions And Answers

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