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Director/ Field / Demand Marketing

February 28, 2026

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.

Headquartered in New York City, our culture has been recognized by Inc Magazine as a \"Best Workplace,” by Crain’s NY as a \"Best Places to Work in NYC,\" and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

Director, Field & Demand Marketing

We are looking for a Director, Field & Demand Marketing to sit at the center of pipeline creation, connecting strategy to execution across field marketing, ABM, paid media, and integrated account-based programs that drive measurable revenue impact. This is a highly visible, revenue-driving position.

This is a player-coach role, combining team leadership with hands-on execution. You’ll be a trusted partner to sales, translating territory priorities into focused marketing programs that generate pipeline and accelerate deals, while also leading a small team and staying hands-on in campaign and field execution.

Responsibilities

Field Marketing & Sales Partnership

Serve as the primary marketing partner to regional sales leaders and AEs

Build territory marketing plans aligned to pipeline and revenue goals

Plan and execute field programs including executive dinners, roundtables, events, roadshows, and partner activities

Ensure field programs are tightly aligned to account priorities and active opportunities

Participate in sales calls, QBRs, and pipeline reviews to identify marketing plays that move deals forward

ABM & Demand Generation

Own regional and segment-level ABM execution

Partner with sales and BDRs to identify target accounts and buying groups

Activate 6sense-driven programs to engage in-market accounts

Coordinate multi-touch campaigns that combine digital, sales outreach, and field experiences

Partner with Marketing Ops to ensure proper tracking, routing, and reporting

Translate intent data into actionable campaigns and plays for sales

Support campaign builds and optimizations across email, digital, and paid channels

Support execution of paid digital programs aligned to ABM and field priorities

Team Leadership

Manage a small demand generation / field marketing team while remaining hands-on in program execution

Provide structure, prioritization, and coaching

Drive a culture of execution, accountability, and partnership with sales

You will work daily with:

Sales & Sales Leadership (AEs, RVPs, Regional Leaders)

BDRs to align campaigns and follow-up strategies

CSMs to support expansion and customer marketing programs

Marketing Operations for campaign execution, tracking, and reporting

Brand and Campaigns to ensure messaging, positioning, and creative are aligned across field programs and demand campaigns

Product Marketing for messaging alignment

Partner Marketing on joint field initiatives

Qualifications

10–12 years in B2B marketing, with strong experience in field marketing and demand generation

Proven track record partnering closely with sales teams

Comfortable speaking with sellers regularly and influencing territory strategy

Hands-on experience with ABM and platforms like 6sense, Salesforce, and Marketo

Experience supporting paid media programs

Strong communicator who can operate confidently across sales, marketing, and ops

Highly execution-oriented – you like building, launching, and running programs

Experience managing or mentoring team members

Benefits:

Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!

The estimated total compensation range for this position is $150,000 - $250,000 (base plus bonus). Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.

Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.

SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position. #LI-DNI

Original job Director/ Field / Demand Marketing posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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