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Digital Marketing Senior Strategist

February 19, 2026

What You'll Do Challenge the status quo. Shape digital journeys. Make an impact. Are you a digital marketing leader who thrives at the intersection of strategy, technology, and customer experience? At Principal, we’re looking for a Digital Marketing Senior Strategist to own and evolve our flagship digital experience at **www.principalam.com**—helping turn complex customer needs into intuitive, high-impact digital journeys. In this highly visible role, you’ll act as the digital journey product owner, partnering across marketing, digital, and technology teams to deliver meaningful improvements to how customers engage with our brand. Reporting to the Head of U.S. Segment and Digital Marketing, you’ll influence priorities, guide execution, and ensure customer insights are embedded in everything we deliver. What You’ll Do <ul><li>Own and evolve Principal Asset Management’s website—ensuring performance, stability, and continuous improvement of www.principalam.com.</li><li>Lead major web initiatives, including migrating legacy and regional sites into a unified digital experience.</li><li>Serve as the go-to digital expert, managing website and analytics questions, insights, and requests across the organization.</li><li>Translate business and customer needs into action, gathering requirements and partnering with digital and technology teams to prioritize and deliver enhancements.</li><li>Drive strategic growth initiatives, including user identification, journey mapping, and lead nurturing across digital channels.</li><li>Set and manage priorities, breaking down complex work into clear, value-driven roadmaps aligned with business objectives.</li><li>Collaborate and influence across teams, leveraging strong partnerships to solve problems, innovate, and deliver customer-centric solutions. </li></ul>Who You Are <ul><li>Bachelor’s degree or equivalent experience.</li><li>7+ years of experience in digital strategy, journey ownership, or product management.</li><li>Experienced in journey mapping, lead nurturing, and data-informed decision-making.</li><li>A strong communicator who can influence, align, and negotiate with diverse stakeholders.</li><li>Strategic, collaborative, and comfortable operating in complexity.</li><li>Experience in asset management or financial services, particularly with financial advisor or institutional investor audiences, is a plus. </li></ul>Why Principal Operating at the intersection of financial services and technology, Principal builds solutions that help people and businesses achieve long-term financial security. As a purpose-led organization with more than 140 years of trust, we’re committed to innovation, integrity, and putting customers first. Join us—and help shape digital experiences that truly matter. Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $104400 - $187200 / year Salary Details The following locations are examples of market-specific salary ranges across different geographies. <ul><li>Des Moines, IA: $110,200 - $148,200 / year</li><li>Charlotte, NC: $116,000 - $156,000 / year</li><li>Chicago IL / Denver, CO: $127,600 - $171,600 / year</li><li>New York City / Seattle, WA: $139,200 - $187,200 / year </li></ul>Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible No Location This role will be located in either Des Moines IA, Seattle WA, New York NY, Charlotte NC, Chicago IL or Denver CO and will benefit from an in-office hybrid work arrangement blending at least three office days in a typical workweek with remote work. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 2/17/2026 Most Recently Posted Date 2/17/2026

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...