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Digital Marketing Manager (Paid Media & Growth)

February 24, 2026

<h3>About the Role </h3> Stack Influence is a venture backed marketplace platform that automates collaborations between eCommerce brands and everyday social media creators. We are a high-growth, remote-first startup. Stack Influence is hiring a versatile, data-driven Digital Marketing Manager to join our team, reporting directly to the Head of Growth. We are looking for someone who has moved past the "novice" phase of Google Ads and is ready to own B2B campaigns, but who also possesses a wider skillset to support broader marketing initiatives. As we launch a new website and manage team coverage, agility is key. You will primarily focus on Paid Acquisition, but you will also play a key role in supporting our new website’s SEO strategy, ensuring content continuity when needed, and assisting with a variety of marketing initiatives. If you understand how to drive leads for B2B, but can also speak the language of eCommerce brands, you will fit right in. Salary is between $60K – $80K CAD. <h3>Key Responsibilities</h3> 1. Google Ads & Paid Media (Primary Focus) <ul> <li>Campaign Management: Build, optimize, and scale Google Ads campaigns (Search, Display, and Discovery) with a focus on high-quality B2B lead generation.</li> <li>Landing Page Optimization: Collaborate on landing page strategy to improve Quality Scores and Conversion Rates.</li> <li>Analytics: Deep dive into Google Analytics 4 (GA4) to track user behavior, attribution, and ROI.</li> <li>ECommerce Alignment: Leverage any past experience with eCommerce brands to better understand our target market and craft messaging that resonates with DTC founders and marketing managers.</li> </ul> 2. SEO & Web Development Support <ul> <li>New Site Updates: Assist the team with expansion of our new Webflow website (blog evolution, landing page creation, content/copy updates, etc). You will help ensure SEO best practices are maintained during new site updates.</li> <li>SEO Tools: Utilize Ahrefs and Google Search Console to monitor traffic health and identify keyword opportunities.</li> </ul> 3. Content Operations (Coverage & Support) <ul> <li>Content Continuity: Provide backup coverage for our content team. You should be comfortable stepping in to manage the blogging cadence, ad creation, and marketing material development when required.</li> <li>AI-Driven Workflow: Utilize AI tools to research topics and draft blog posts, editing them to ensure they meet our quality standards and SEO requirements. Creating AI automations to streamline a variety of marketing initiatives.</li> </ul> 4. Marketing Operations <ul> <li>HubSpot CRM: Assist in tracking leads through the funnel, analyzing & creating reports, working with hubspot forms, etc.</li> <li>New Marketing Initiatives: Assist with a variety of different marketing initiatives like newsletter marketing, outbound email marketing campaigns, new ad channels, etc.</li> <li>Marketing Automations: Assist with setting up cross software automations with Zapier, implementing new AI marketing automations, and creating streamlined workflows. </li> </ul> <h3>What We’re Looking For</h3> <ul> <li>Experience: 2–4+ years of digital marketing experience.</li> <li>Mindset: Avid learner who is a team player but also can spearhead new initiatives.</li> <li>B2B Ads Proficiency: You have run ads for B2B companies before and understand the nuances of lead quality vs. quantity.</li> <li>SEO Literacy: You understand the fundamentals of technical SEO well enough to assist with a site migration without tanking rankings.</li> <li>Tech Stack: <ul> <li>Must Have: Google Ads Manager, Google Analytics (GA4), Google Search Console, and AI tool experience (ChatGPT, Perplexity, etc)</li> <li>Strongly Preferred: HubSpot, Ahrefs (or Semrush), Webflow, and Zapier. </li> </ul> </li> </ul> <h3>"Nice to Haves" (Bonus Points)</h3> <ul> <li>E-commerce Brand Experience: Since our clients are primarily e-commerce brands, having experience working for or with DTC/E-comm companies is a massive plus.</li> <li>Influencer Marketing Platform Experience: Since our clients are looking for influencer marketing services having experience working for an influencer company is a plus.</li> <li>B2B Marketing Channel Knowledge: Have experience running PR campaigns, managing a variety of different B2B ad platforms (LInkedin, Meta, Reddit, etc), running social media marketing campaigns, and developing outbound ABM email campaigns.</li> </ul> <h3>Why Join Stack Influence?</h3> <ul> <li>Scaling Startup: Stack Influence is a VC-funded startup, one of the leading influencer marketing platforms, and on a mission to allow brands and everyday people to exchange value and creativity without barriers.</li> <li>Growth Potential: You will report directly to the Head of Growth and work with the C-Suite giving you a front-row seat to high-level strategy.</li> <li>Variety: You won't be siloed into just one button-pushing task. You’ll touch Ads, SEO, content, and a variety of marketing initiatives.</li> <li>Tools: We embrace modern workflows (AI, Automation) to make your job more efficient.</li> <li>Impact: We are a platform where your work directly correlates to the company’s revenue. You won't be a cog in a wheel.</li> <li>Autonomy: We value results over micro-management. You will have the freedom to test new ideas.</li> <li>Remote: We are a fully remote team allowing you to work on your own schedule from anywhere you desire (as long as you are available to coordinate with team schedules).</li> </ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...