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Digital Business Development & Account Lead
Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.
The Digital Business Development & Account Lead is responsible for managing the PGA of America’s existing alliance portfolio and developing new digital growth opportunities. Work as a central strategic operator by bridging external partners with internal departments to ensure the commercial and operational health of the organization’s digital platforms. Translate high-level organizational goals into tactical execution, qualifying new leads, and proactively seeking strategic alliances that expand the digital ecosystem to better serve PGA Professionals and the golfing public.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Partner Stewardship: Serve as the primary point of contact for a portfolio of strategic partners, managing day-to-day needs and ensuring all contractual obligations and deliverables are met.
Strategic Expansion: Identify incremental opportunities within existing accounts to deepen partner integration, unlock new mission-driven or commercial value, and maximize renewal potential.
Tactical Execution & Advocacy: Translate high-level goals into detailed project plans; act as the primary advocate for the digital team in cross-functional forums to ensure digital priorities are represented in the broader PGA roadmap.
Lead Qualification: Act as the first point of contact for inbound partnership inquiries, qualifying leads based on strategic alignment and driving internal evaluation.
Association Stewardship: Educate external partners on the PGA of America’s unique identity and mission, ensuring all partnerships prioritize value delivered to PGA Professionals.
Strategic Discovery: Lead the discovery process for new prospects, architecting bespoke solutions that solve complex partner challenges by creatively leveraging, or developing, new opportunities within the PGA digital assets.
Process Standardization: Refine and standardize process frameworks and "playbooks" for partner onboarding and management to ensure a consistent, high-quality experience.
Digital Product Integration: Manage partner-specific strategies within digital platforms such as PGA Coach, MyPGA, PGA Value Guide, and Golf Retirement Plus (GRP).
Performance Reporting: Maintain data integrity and reporting for existing accounts; provide real-time, actionable insights into account health and performance metrics for senior leadership.
INCLUSION:
Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
SHARED VALUES:
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared value challenges and opportunities you are experiencing.
SUPERVISION:
No supervisory responsibilities.
FINANCIAL RESPONSIBILITY:
Responsible for monitoring partner-related financial obligations, processing reconciliations, and assisting the Director with departmental budget tracking.
EDUCATION AND EXPERIENCE:
Bachelor’s Degree (B.A.) in Business Administration, Marketing, Sports Management or a related field, or an equivalent combination of education, training, and work experience.
Four to seven years of experience in strategic partnerships, business operations, digital media, or project management.
Proven experience navigating matrixed organizations and gaining buy-in from internal teams (Marketing, Sales, Product, Legal).
Experience within a "digital-first" ecosystem (SaaS, digital media, or tech-enabled services) is preferred.
Knowledge of the golf industry, including market trends and the business needs of PGA Professionals, is preferred.
SKILLS, KNOWLEDGE AND ABILITIES:
Job Knowledge/Technology: Must have knowledge in strategic account stewardship and digital product ecosystems, specifically the ability to manage high-level partner portfolios. Knowledge in business development and process optimization. Must have working knowledge of Gmail, Google Drive, Google Sheets, and Google Docs. Basic fluency in artificial intelligence (AI) tools and concepts. This includes using AI to enhance business operations and drive innovation, enabling us to better serve our Members and stakeholders.
Ability to travel up to 15%.
This position is not eligible for immigration sponsorship.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.
