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Customer Marketing Associate

February 21, 2026

Overview

Support the company’s overall strategic end to end pillar & Support customer marketing agenda across MEA for Away from Home sub-channels and for Digital Commerce to achieve CAGR Growth by delivering best-in-class customer activation across all MEA markets. The associate will support translating brand and channel strategies into toolkits, activation and execution while ensuring flawless delivery of initiatives with internal teams and external partners. The role’s scope spans activation development, toolkit localization, visibility planning, and execution tracking, acting as the operational engine that enables seamless, and high-quality customer marketing outputs across MEA marketing and across Away from home & Digital Commerce channels.

Responsibilities

1. End to End Customer Marketing Calendar Management: Own AFH & dComm Activation calendar and execute for national and regional key accounts across all MEA markets. Support customer activation planning by building activation plans per customer and maintaining synchronized calendars across functions and markets.
Accountability: Execute / Support
Impacted: Brand team, Commercial teams, Customers (by market)
2. Co-Lead WCCE Process: Support customer management by co-leading the WCCE process, including JBPs, Discovery sessions, Big Bets, and Growth Summit planning, ensuring priorities are translated into actionable customer marketing deliverables throughout the year (MBRs, QBRs, leadership reviews).
Accountability: Support
Impacted: Commercial Team, Customer (by market)
3. 3VE + Perfect Digital Store & Toolkit Development: Develop perfect store standards and track execution excellence. Create and localize customer marketing toolkits by translating brand and channel strategies into customer-ready & bottler- ready activation materials, ensuring timely delivery and alignment with briefs.
Accountability: Lead / Execute
Impacted: Brand team, Commercial teams, Customers (by market)
4. Execution Tracking & Reporting: Track and report activation execution, including updates, assets, and KPIs. Compile post-activation reporting with insights and gaps to drive continuous improvement.
Accountability: Lead / Execute
Impacted: Brand team, Commercial teams, Customers (by market)
5. Agency Management & Briefings: Manage relationships with external agencies, including briefing, coordinating timelines, reviewing outputs, and ensuring deliverables meet brand, customer, and quality standards. Act as the primary point of contact between internal teams and agencies to ensure seamless execution of all customer marketing initiatives.
Accountability: Lead / Execute
Impacted: Agencies, Brand team, Commercial teams, Customers (by market)
6. Activation POSM Management: Manage POSM design, production, and deployment. Coordinate artwork development, production timelines, quantities, and allocation across markets to ensure visibility and activation execution excellence.
Accountability: Lead / Execute
Impacted: Brand team, Procurement, Activation Agencies, Customers (by market)
7. Cross-Functional Coordination: Drive cross-functional alignment for activation readiness, ensuring all internal and external stakeholders are on track with briefs, timelines, and deliverables.
Accountability: Support
Impacted: Brand team, Commercial teams, Agencies, Customers (by market)
8. Operational & Budget Management: Support customer marketing operational processes and budgets, including agencies onboarding, POs, invoicing follow-up, budget tracking, and documentation to ensure efficient financial management.
Accountability: Lead / Execute
Impacted: Finance, Procurement, Agencies
9. Elevated Beverage Experience Collaboration: Collaborate with the global team to shape and deliver the forward-looking Elevated Beverage Experience, ensuring local relevance, seamless activation, and alignment with future customer marketing priorities.
Accountability: Support
Impacted: Global teams, Brand, Innovation, Market teams, Key Customers
10. Shopper & Category Insight Integration: Support the integration of shopper and category insights by assisting in pulling insights, analyzing activation performance, and applying learnings to future toolkits and customer plans.
Accountability: Support
Impacted: Insights team, Brand, Commercial teams, Customers

Qualifications

• 5+ years of relevant experience in marketing or customer activation.
• Hands-on experience in on-ground activations and campaign execution.
• Experience in AFH & dComm
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong communication and interpersonal skills with the ability to influence cross-functional teams.
• Demonstrated functional expertise within FMCG
• Ability to manage multiple priorities, work under tight deadlines, and drive flawless execution.
• Project & Calendar Management – ability to manage multiple campaigns, timelines, and activations simultaneously.
• Agency & Vendor Management – experience briefing, coordinating, and reviewing outputs from agencies.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...