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Brand Marketing Manager, Community Integration

February 14, 2026

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

SALARY: $104,400 - $117,450

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

Anheuser-Busch is seeking talent to join our Beyond Beer Business Unit, joining our journey to transform A-B into the fastest beverage company that we can’t live without. This business unit was crafted to challenge the beer mentality and to drive focus in a rapidly growing beverage category. We are a group of fearless business owners who want to deeply understand our consumers. We step change norms, define emerging categories, and grow brands in very complex portfolio to meet consumer needs. We go above and beyond to support each other to Lead Future Growth.

Reporting to the Director of Community Integrations, you will be part of a team that will create fans out of our cohort community in markets that will accelerate growth of the brand. Your focus will be on our spirits-based RTD portfolio led by Cutwater and NUTRL, which continue to outperform the industry and grow strong double-digits.

JOB RESPONSIBILITIES:

This person will be responsible for traditional & disruptive 360 touchpoint planning and activation to drive brand awareness & create fans out of target cohort communities within our priority markets.

Uncover consumer insights, trends, and moments to drive brand relevance & build cohort community
Analyze brand and competitive sales to identify recommended market by market actions to drive brand relevance with cohort community
Develop cohort community execution briefs that align with national brand strategy and cohesive with brand positioning
Manage influencer planning & activations to drive brand awareness with cohort community
Leverage PR to drive influence within cohort community
Execute flagship experiential events that create stronger bonds with cohort community & drive sales
Create & review cohort community marketing materials including paid media, trade assets
Ensures ideas and concepts align with national marketing objectives and are completed in accordance with timelines
Collaborate with insights team to map out learning plans on campaigns and testing methodologies of brand foundation and campaign elements with cohort communities
Business and campaign performance reporting, analysis, and optimization for continuous learning and improvement of strategy

IDEAL CANDIDATE:

Strategic thinker who is able to connect the commercial results and marketing actions, and dreams differently to creatively solve problems
Passionate about our work as communicators (verbally and visually) to articulate the brand vision to internal and external teams
Curious about consumer trends & popular culture. You are energized to capitalize on moments in culture to drive deeper connections with our consumers and attention for our brands
Problem solves quickly and enjoys taking charge in a constantly evolving and ambiguous environment
Strong communicator to articulate the brand vision to internal and external teams
Able to lead and create an inclusive collaborative environment with cross-functional teams
Possesses continuous learning mindset for the category, brand, and consumer to elevate the status quo
Highly proficient communicator who can distill complex material into actionable insights and takeaways to drive decisions both verbally and through PPT
Active ambassador of team engagement initiatives on immediate brand team and larger AB organization

JOB QUALIFICATIONS:

Bachelor’s degree in Marketing, Business or a related analytical field
3+ years of Marketing experience
Experience working in a large, matrixed organization
Ability to work collaboratively and cross functionally within a large organization / external business partners to drive actions forward
Highly proficient communicator who can distill complex material into actionable insights and takeaways to drive decisions both verbally and through PPT
Results-oriented with proven track record of implementing time saving routines and delivering sustainable change
Detail-oriented with strong note taking and presentation building skills

WHY ANHEUSER-BUSCH:

Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.

BENEFITS:

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!

EQUAL OPPORTUNITY EMPLOYER

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

REQUIRE ADDITIONAL ASSISTANCE?

Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

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