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Associate Manager, Product Marketing - Value

March 9, 2026

About the position

As the Associate Manager, Product Marketing – Value is responsible for leading the development of the Value and Snacking Innovation Pipeline and supporting the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC, bringing bold, culture-moving ideas to life. You’ll help redefine what it means to Give Bland the Bird by turning insights into crave-worthy menu items and consumer marketing plans that excite our fans and drive transactions. You will play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, support teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company and will have the opportunity to make an immediate impact on the business.

Responsibilities

End-to-end accountability for development and management of new and existing products for launch, understanding critical paths and identifying where there is flex and where there is not.
End-to-end accountability for development and management of new and existing products for launch, understanding critical paths and identifying where there is flex and where there is not.
Lead Value and Snacking Innovation Pipeline Development, unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business.
Lead Product Marketing for Value and Snacking: Discover: Accountability for Product Innovation and Renovation, lead creation, improvement, and consumer validation of products based on market trends, menu gaps, and consumer needs. Own the product concept writing, product naming, product positioning, product placement, pricing strategy, and packaging strategy.
Design: Accountability for Cross-Functional Collaboration to build best in class program designs to build profitable and sales driving product launches and/or sustain plans. Own program design, test market design & sell in, calendar planning, program integration, merchandising strategy, channel management, execution & timelines.
Deploy: Accountability for Cross-Functional Collaboration to ensure smooth product rollouts. Own program execution, window execution, performance tracking.
Execute with Excellence in Collaboration with Internal and External Stakeholders: Partner with Coach to gather and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation opportunities Collaborate with Consumer Insights and FIT partners to generate new product ideas, write concepts and execute product test plans, providing input demonstrating understanding of key insights Partner with Coach, Consumer Insights and FIT partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
Generate timelines and work back schedules for test and national programs partnering with internal cross-functional partners, such as Operations, FIT, Finance, RSCS, Digital, and Integrated Marketing Communications Team.
Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including IMC, FIT, Consumer Insights, Operations, Finance, Supply Chain, and Agency partners
Coordinate cross-functional collaboration and requests to prepare for key business stage gates (test market alignments, test design ideations, draft forecasts, operational considerations, supply deadlines and authorization dates)
Leading cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward
Partner with Coach to develop strategic documents for program recommendation and alignments

Requirements

BA or BS Degree; MBA preferred.
4+ years industry experience preferred.
Positive, can-do attitude and collaborative leadership style.
Relevant experience on well-established CPG products or in QSR/Restaurant industry.
Genuine passion for food and customer experience.
Strong analytical and creative problem solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Strong written and verbal communication skills.
Strategic and creative thinker and storyteller.
Inspiring and collaborative with the ability to influence
Ability to manage complex projects and drive cross-functional alignment.
Comfortable working independently and collaboratively in a fast-paced environment.
Highly flexible, change champion
Loves problem solving and solutioning to drive results
Priority setter
Self-motivated with a strong drive for results and intellectual curiosity
Dreamer who executes
Relentless pursuit of excellence with high personal standards.
Adaptive, resourceful, and resilient in changing environments.
Collaborative and committed to developing self & others.
Strategic thinker who can connect details to broader business outcomes.
Motivated by growth, innovation, and continuous improvement.

Nice-to-haves

MBA preferred.
4+ years industry experience preferred.
Relevant experience on well-established CPG products or in QSR/Restaurant industry.

Benefits

Opportunity to make a meaningful impact on the trajectory of the KFC US business by exciting brand fans and driving transactions.
Collaborate with high-performing, cross-functional teams.
Contribute to a culture that values smart, heart, and courage.
Build expertise and leadership skills in a dynamic, globally recognized organization.
Salary Range: \$99,200 to \$105,030 annually + bonus eligibility.
This is the expected salary range for this position.
Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...